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TOWNESDEV

Code. Systems. Foundations. — A comprehensive guide to our brand identity, built with structure, clarity, and purpose.

BRAND OVERVIEW

TownesDev is an independent development studio founded by Donovan Townes, dedicated to building structured, reliable, and purpose-driven digital systems. The brand represents craftsmanship, clarity, and authenticity — where every project is part of a greater, well-built ecosystem.

“Where ideas find structure.”

COLOR PALETTE

PRIMARY COLORS

Nile Blue 600
#3281c7
Primary actions, trust, focus
Nile Blue 700
#27679f
Active states, depth

SECONDARY COLORS

Picton Blue 500
#26a6df
Accents, highlights
Sandy Brown 400
#ff8b00
Warm accents, CTAs

NEUTRAL COLORS

Comet 900
#0e172d
Headings, strong text
Comet 600
#48546c
Body text
Comet 300
#d0d5e0
Borders, dividers
White
#ffffff
Backgrounds, surfaces

TYPOGRAPHY

FONT FAMILIES

Sumana

Primary heading font — serif, elegant, structured

Use for: Hero titles, section headers, brand elements
Cairo

Body text font — clean, readable, modern

Use for: Body copy, descriptions, UI text

TYPE SCALE

DISPLAY
Hero titles, main headings
5xl / 48px
Bold weight
H1 HEADINGS
Page titles, major sections
4xl / 36px
Bold weight
H2 HEADINGS
Section headers
3xl / 30px
Bold weight
Body Large
Lead paragraphs, important text
xl / 20px
Semibold weight
Body Regular
Standard body text
base / 16px
Regular weight

UI COMPONENTS

BUTTONS

FORM ELEMENTS

CARDS

Structure

Building systems with clarity and purpose.

Code

Clean, maintainable, and efficient solutions.

Foundations

Solid groundwork for lasting digital systems.

LOGO & VISUAL IDENTITY

LIGHTHOUSE ICON

🏮

The lighthouse represents guidance, trust, and structure — a beacon that illuminates the path forward in complex digital landscapes.

WORDMARK

TOWNESDEV

Clean, modern typography that conveys professionalism and technical precision. Always presented in uppercase for maximum impact.

USAGE GUIDELINES

Do's ✅
  • • Maintain minimum clear space
  • • Use on appropriate backgrounds
  • • Scale proportionally
  • • Keep colors consistent
Don'ts ❌
  • • Distort or modify the icon
  • • Apply heavy effects
  • • Use on busy backgrounds
  • • Combine with other logos

BRAND VOICE

Tone

Calm & Grounded
Clear & Precise
Confident but Humble

Language

Build, Craft, Structure
Clarity over Hype
Purpose-Driven

Example Messaging

Instead of: “We make awesome websites!”

We say: “We build structured digital systems that stand the test of time.”